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Beer Retard Business Cards?!?

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Feb. 12th, 2008 | 09:09 pm



When it comes up that I blog about beer, people often ask "what's the name of your site?" I usually tell them to Google "beer retard." In anticipation of this weekend's Bay Area Beerapalooza events, I decided to print up some cards. This way if I'm drunk on barleywine and other strong beers, I can just palm off a card on someone.

In case you don't get it, the cards are half-assed on purpose (but they do look a damn sight better in person than in the picture you see above). While I admire some people's swanky business cards, I knew that I wanted something that was done quickly without much thought or effort. My lady friend's a graphic designer and she deserves a lot of the credit for the finished product. I'm pretty happy with the results.

One thing I wanted to mention about the name Beer Retard. A few days ago, a friend told me she didn't get the name. She didn't know what it had to do with beer or my relation to beer or what I was all about. I tried to explain to her that when I got my first email account several years ago, the word "socialretard" instantly popped into my mind because it summed up who I was at that moment. Everything retard-related came from that.

When I started blogging, it was natural to take the retard moniker and apply it to whatever subject I tackled. For awhile I had a movie blog called Movieretard and now I have a beer blog called Beer Retard. It's actually kind of fitting since I'm so into beer that you could say I'm just retarded about it. Whatever. Some people seem to like the name and others think it's stupid and could be seen as offensive.

When the day comes that someone tells me the name is offensive...say they're a brewer with a handicapped child and they think it's in bad taste. Well, that would be the day I'd consider finding a new name. For now I will continue to be The Beer Retard.

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Comments {12}

heyrocker

(no subject)

from: [info]heyrocker
date: Feb. 13th, 2008 06:05 am (UTC)
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wow those are great! kudos to the decadent scholar

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The Beer Retard

(no subject)

from: [info]beer_retard
date: Feb. 13th, 2008 05:16 pm (UTC)
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I thought it might be hard for her to make something look bad on purpose, but she was into it.

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eshqi

(no subject)

from: [info]eshqi
date: Feb. 13th, 2008 04:44 pm (UTC)
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Very nice cards!

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+Russ

(no subject)

from: [info]russ3ll
date: Feb. 13th, 2008 05:04 pm (UTC)
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Haha, cool cards! Hey, maybe you should set a beer-dipped pint glass on em to stamp a beer ring onto them! ;)

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The Beer Retard

(no subject)

from: [info]beer_retard
date: Feb. 13th, 2008 05:15 pm (UTC)
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That's the kind of idea I like! We'll try that with the next batch.

So...any word on the bomber tasting night? Let's get that shit going. I should be bringing back some stuff from Northern California that we can't get here.

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+Russ

(no subject)

from: [info]russ3ll
date: Feb. 13th, 2008 05:26 pm (UTC)
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I'm still pondering the bomber thing. It would be fun! Location is the problem though. I'd like to gather somewhere convenient for everyone but I live in the boonies of South Seattle ;)

Know of any establishments in Seattle where we could BYOB?

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cool!

from: [info]lilslapbox
date: Feb. 14th, 2008 12:49 am (UTC)
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The cards are sweet. I am impressed. You're like professional and shit.
I like the beer glass ring idea too. Hey maybe F would help me with a logo for work?
See you in two months! I found out yesterday my car is totaled so I'll have a new one when you visit. kdp

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Slip Kid

Re: cool!

from: [info]slipkid
date: Feb. 20th, 2008 07:27 pm (UTC)
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My sentiments exactly. But I don't need F with a logo for work . . . yet.

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absintheavcscre

(no subject)

from: [info]absintheavcscre
date: Feb. 14th, 2008 08:27 pm (UTC)
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The "business" card is dope. How about a high-quality scan? A phone picture would be better.

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The Beer Retard

(no subject)

from: [info]beer_retard
date: Feb. 14th, 2008 08:40 pm (UTC)
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Yeah, the jpg didn't turn out very well. I'll have to get the old lady to scan it for me as I'm a techno-idiot and can't operate her scanner.

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Yes, it's offensive!

from: anonymous
date: Mar. 6th, 2008 10:42 pm (UTC)
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I just got into home brewing and came across your site. When it came up in my search, I had to visit just to see what kind of person would name their site that. I enjoyed your description of the hoppy Russian River ale you had at the beer fest. Obviously you are not a stupid person. So I am going to chalk your blog name up to ignorance.

Since I was a child, growing up with a "handicapped" brother, I experienced countless people using the word "retarded" in a derogatory way ... i.e. "That's so retarded" or "Stop acting retarded." But used as a noun -- as in "the retard" -- is just beyond offensive: it cuts to my core. I imagine it is similar to an African American being called a "nigger" or a homosexual being called "a faggot." I have even heard teenagers these days saying things like, "That's so gay." It's the same sort of thing. To a person having grown up watching people torment my brother with names like "retard," I can say, without a doubt, the name of your blog is ... OFFENSIVE. What's unfortunate for you is that it makes you look like a really ignorant person yourself, which I'm sure is not your intent. I understand that many people are raised with this kind of stuff and clearly don't see anything wrong with it ... that it's all in good fun.

But you entertained the idea, in your entry about the business cards, to change the name if "a brewer with a handicapped child" found it offensive. Well, I don't consider myself a brewer per se, as I just bottled my first batch. It is my brother, not a child, that I am talking about. And I'm not even asking you to change the name if you're in love with it, as I am a strong proponent of free speech and believe you have every right to name your site what you want ... even if it is offensive. However, because I believe you are operating out of ignorance and not malice, I felt like I had to at least say something. That way, should you choose to continue using the word in this manner, you do so, no longer out of ignorance, but with full knowledge of the effect it has on people ... both in terms of the hurt it causes them and the view they have of you.

Thanks for listening.

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The Beer Retard

Re: Yes, it's offensive!

from: [info]beer_retard
date: Mar. 6th, 2008 11:25 pm (UTC)
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If this comment is for real, please email me and let me know who you are and maybe we can discuss the issue.

If it's one of my friends or someone taking the piss...any chance of fessing up? It isn't April Fools yet!

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